Thursday, June 13, 2013

Why We Spend So Much On Botox

By Marla Nordina


In these times of great scrutiny over physical appearances, a first impression is more important than ever. We all wish to look younger than we are, and are willing to go to great lengths to regain our youth. In order to deal with wrinkles and other lines that people inevitably have appear on their faces as they age, people are seeking out botox injections to make their skin look younger.

Plastic surgery used to be the only real choice when someone wanted to alter their appearance to look younger, and this more drastic option is more of a commitment. The healing process from such an operation can go on for weeks. Sometimes it could take more than a month to have the full benefit to be clear. Procedures like this are no longer the only option, because of the use of botox treatments. The American Society of Plastic Surgeons released a study in 2012 that stated that cosmetic surgeries are in decline, and at the same time, the amount of less invasive procedures like botox injections are increasing.

Why is this the case?

Well, for the middle class Jane Doe, botox injections can still bring out the beauty in them without emptying the bank account. Complex cosmetic surgeries are just too expensive these days, and it comes as no surprise that the cheaper, safe and extremely effective botox injections are becoming more and more popular.

However, it does appear that the entire 'botox culture' seems to have been taken on by members of a more affluent society. Media loves to print stories about famous people who appear to have had botox treatments.

But why is it that botox is so popular?

Clearly, cosmetic procedures are being dominated by injections such as botox in recent years. The effective results on wrinkles and lines, coupled with the great speed and ease of the treatments as it's an out-patient procedure makes this a popular choice among patients. Its applications have these days extended well beyond just facial cosmetics, being now utilized in treating muscle spasm disorders such as blepharospasm and spastic paraplegias.

Months later, the effects of these procedures are still quite noticeable. When a patient is highly satisfied with the results of their procedure, they are much more likely to promote the procedure to their acquaintances and other people they know.

Because of such great results from botox injection treatments, many people are having the procedure done and they are gaining confidence and feeling younger because of the wider degree of acceptance.




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